Chapter #2: Mobile App Icon SizeĪs mentioned earlier, the icon size for a mobile app and its overall design will have a huge impact on users. There’s a wealth of online analytics tools that can help you monitor how well your keywords perform and help you track their rankings. Keyword performance can change over time, so always check your keyword relevance and strength. When creating your keyword set, conduct thorough research to find keywords that describe your app’s primary features, keywords that are synonymous with your app’s features, keywords that include the app’s category, and keywords that are common terms within that category. Utilizing the right ones in your app’s title and description will ensure your app is discoverable by the right audience within app stores. Just as is the case when it comes to SEO, keywords are also a big part of crafting the perfect ASO strategy. This description and the keywords it includes will weigh in on the app store ranking algorithms, so make it count. It should work to demonstrate the primary features of your app and the problems it solves, how much the app costs, whether or not it’s free, and overall, how it can benefit your target users. Your app description is meant to provide users with information about your app in a concise, yet compelling way. Remember, visuals are a very valid and fundamental form of communication. Visuals like app icon and images are the most influential factors when it comes to convincing users to download an app, so impress your users by giving them a visual story of your app. Not only should these screenshots of your app be high-quality, but they should also work to convey the features and functionality of your mobile app. Images are another important visual element to your app’s listing, and will help users decide what your app can do. Things like color-scheme, size, geometry, and included text are all important factors to consider when designing your app, but we’ll get into this more later.įor now, just know that your app icon needs to be unique and it needs to stand out from its throng of competitors. The app icon is the first thing their eyes will see in an app listing, so it needs to be designed so as to capture their attention. When users are browsing app store listings, visuals weigh in heavily to their decisions. This involves a spectrum of factors, like app icon, images, descriptions and more-all of which contribute to the efficacy of your ASO and how well your app ranks in app stores. It’s responsible for ensuring your mobile app gains visibility in app stores with the goal of attracting users to your listing and, more importantly, getting them to download your app. Test Your Mobile Icon Against Different Backgroundsīefore we dive into some tips and best practices for designing your app icon, it’s important to first understand how it can affect not only first impressions by users but also the part it plays in your app store optimization (ASO) strategy.Īpp store optimization is an essential part of the app development process.In this article, we’ll cover everything you need to know about mobile app icons, like sizing and design, so your app is prepped for launch. How an app looks in the app store, particularly the app icon, is a crucial component of whether or not someone skims past your app or decides to download it.
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